Media adaptation is a key requirement for the success of the rapidly growing MMS market. Operators realize that MMS services are a key ARPU factor and must therefore ensure timely, smooth and successful delivery of MMS services. Furthermore, the need for media adaptation software is anticipated to grow substantially beyond MMS due to increased spending on mobile data infrastructure, rising demand for advanced handsets and the availability of a wide range of content, all aimed at driving up average subscriber revenue.
The solutions' state-of-the-art algorithms and technology are smartly channeled to create the best end-to-end user experience.
In addition, the media processing capabilities of the solution provide operators with the ability to offer value added services, such as personalization, branding and advertising, premium, DRM protected content services, anti-spam filtering and more.
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